Paramount Apparel Magic Catalogs

Twice a year the American fashion industry gathers at the MAGIC conferences in Chicago and Las Vegas in order to show off new wares. These catalogs, printed exclusively for the MAGIC conferences, give Paramount Apparel an opportunity to present new designs for what it believes will be the hot new trends of the coming season.

Due to the format of the conferences, these pieces can be a little more fun and even slightly outlandish than a catalog normally reserved for purchasing vendors and the general public. I was able to experiment with the formats while working from the clothing aesthetic in order to match the same attitude for the catalogs.